The property is located midblock on West 3rd Avenue between Burrard and Pine Streets in the Armoury District of Vancouver . Just west of Granville Island and north of popular High Street Kitsilano Shopping District, the Armoury Districted is characterized by high end car dealerships, design offices, retail shops and cafes. Just north of the building, is the Senakw development project that is 10.5 acres of land with plans for 400,000 SF of new building area, and 6,000 + new rental homes.